Client Overview
Client: Dr. Ali Imran
Industry: Health & Wellness
Platform: WordPress + Elementor + WooCommerce
Project Scope: Full website redesign, including branding, UX, and performance optimization
Project Goals
- Improve visual hierarchy and brand consistency
- Optimize navigation and mobile responsiveness
- Increase conversion rate on service/product pages
- Integrate SEO best practices and Core Web Vitals
- Streamline content structure for clarity and engagement
🔍 Audit & Discovery
We began with a full UX and SEO audit using:
- Google Analytics & Hotjar for behavior tracking
- GTmetrix and PageSpeed Insights for performance
- Rank Math for SEO structure
- Competitor analysis for layout and CTA benchmarking
Key issues identified:
- Cluttered layout and weak visual hierarchy
- Slow load times and poor mobile UX
- Inconsistent branding and typography
- Low engagement on CTA sections
Website Redesign Strategy
We crafted a clean, conversion-focused layout using:
- Color palette aligned with brand psychology
- Typography optimized for readability and elegance
- SVG icons for lightweight visual cues
- Modular sections for services, testimonials, and CTAs
- Sticky header + mobile menu for better navigation
Tools used: Figma, Adobe Illustrator, Elementor Pro
Technical Execution
- Rebuilt theme using a lightweight framework (e.g., Hello Elementor or GeneratePress)
- Enqueued custom scripts/styles for performance
- Integrated Rank Math for SEO schema and sitemaps
- Optimized images with WebP and lazy loading
- Implemented caching via WP Rocket and CDN
Need a Website Redesign That Converts?
If you’re ready to transform your site into a high-performing, visually stunning experience, we offer full redesign services—from audit to launch.
Let’s build your next success story. Contact us today
