A VSL funnel typically includes:
- Landing Page with embedded video and CTA
- Checkout Page (WooCommerce or Stripe integration)
- Thank You Page with upsell or onboarding
- Email Follow-Up Sequence (optional)
Step 1: Design the VSL Sales Funnel WordPress Landing Page
Use Elementor Pro or Bricks Builder for full control.
Key Elements:
- Headline: Benefit-driven, emotionally charged
- Video Embed: Use Vimeo or Bunny.net for fast, branded playback
- CTA Button: “Get Instant Access” or “Start Now”
- Scarcity Element: Countdown timer or limited spots
- Trust Signals: Testimonials, guarantees, security badges
- Sticky CTA: Mobile-friendly button that follows scroll
Pro Tip: Use Elementor’s Motion Effects to animate CTA entry after 60% video watch time.
Step 2: Build the Checkout Page
Use WooCommerce + CartFlows or SureCart for frictionless checkout.
Setup:
- One-page checkout with minimal fields
- Stripe/PayPal integration
- Order bump (e.g., “Add the workbook for $9”)
- Coupon field (optional)
- Mobile-optimized layout
Pro Tip: Use CartFlows’ dynamic checkout templates and A/B test button copy.
Step 3: Create the Thank You / Upsell Page
After purchase, redirect to:
- Confirmation message
- Bonus delivery or onboarding instructions
- Upsell offer (e.g., coaching call, premium bundle)
- CTA: “Upgrade Now” or “Book Your Session”
Use conditional logic to show the upsell only to new buyers.
Step 4: Email Follow-Up (Optional but Powerful)
Use FluentCRM or MailPoet to:
- Send confirmation and access email
- Deliver bonuses or onboarding content
- Trigger upsell sequence
- Segment based on purchase behavior
Pro Tip: Use tags like “VSL Buyer” or “Watched 75%” for retargeting.
Conversion Psychology Tips: VSL Sales Funnel WordPress
- Hook early: First 10 seconds of video must address pain or desire
- Use pattern interrupts: Visual or tonal shifts to re-engage viewers
- Stack value: Bonuses, guarantees, urgency
- Social proof: Real testimonials, screenshots, video reviews
- Clear CTA: One goal, one button, one action
Need Help Building Your VSL Sales Funnel WordPress?
If you want expert help designing your VSL funnel, writing persuasive copy, or integrating WooCommerce and email automation, we offer professional WordPress services tailored for info products, coaches, and SaaS founders.
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