Problem Statement:
The client needed a high-converting landing page to promote his 16-week coaching program targeted at business leaders and dads. v
Objective:
Create a results-driven funnel that communicates:
Mental and physical transformation through coaching
Bold, no-fluff authority and mission-driven storytelling
High trust through testimonials, videos, and a clear call-to-action
Design Strategy for Tango1 Sales Funnel Design:
Visual Elements:
Hero Section with Strong Hook: Bold tagline and video thumbnail that instantly grabs attention
Video Testimonials: Real faces, real stories — used to build trust and social proof
“Book Your Call” Buttons Repeated Strategically: Keeps conversions top of mind
Contrasting Backgrounds: Breaks content into sections and guides user attention naturally
Typography:
Bold, All-Caps Headlines: Emphasize strength and direction
Legible Body Text with Hierarchy: Keeps user flow smooth from top to bottom
Color Palette:
Dark Background with Orange Accents: Adds masculine energy and urgency
White Text for High Contrast: Ensures readability and visual punch
Final Design Features:
A structured funnel that leads users from awareness to action
Fully responsive and optimized for all devices
Bold tone and storytelling matched with clean UI/UX
Trust-building layout with client voice, not just marketing fluff
Results Tango1 Sales Funnel Design :
The new funnel boosted Tony’s call bookings and created a strong first impression for potential clients. It helped position Aggressively Masculine as a premium coaching experience for high-performing men ready to level up.
