Problem Statement:
The client needed a high-converting landing page to promote his 16-week coaching program targeted at business leaders and dads. v
Objective:
Create a results-driven funnel that communicates:
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Mental and physical transformation through coaching
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Bold, no-fluff authority and mission-driven storytelling
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High trust through testimonials, videos, and a clear call-to-action
Design Strategy for Tango1 Sales Funnel Design:
Visual Elements:
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Hero Section with Strong Hook: Bold tagline and video thumbnail that instantly grabs attention
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Video Testimonials: Real faces, real stories — used to build trust and social proof
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“Book Your Call” Buttons Repeated Strategically: Keeps conversions top of mind
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Contrasting Backgrounds: Breaks content into sections and guides user attention naturally
Typography:
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Bold, All-Caps Headlines: Emphasize strength and direction
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Legible Body Text with Hierarchy: Keeps user flow smooth from top to bottom
Color Palette:
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Dark Background with Orange Accents: Adds masculine energy and urgency
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White Text for High Contrast: Ensures readability and visual punch
Final Design Features:
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A structured funnel that leads users from awareness to action
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Fully responsive and optimized for all devices
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Bold tone and storytelling matched with clean UI/UX
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Trust-building layout with client voice, not just marketing fluff
Results Tango1 Sales Funnel Design :
The new funnel boosted Tony’s call bookings and created a strong first impression for potential clients. It helped position Aggressively Masculine as a premium coaching experience for high-performing men ready to level up.
