Category
Graphic Design
Clients
Saad Bin Sajid
Location
Islamabad, Pakistan
Published on
22/12/2023
Project URL
Project Duration
6 days
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Problem Statement for Shine and trim
Shine and Trim Studio, a newly established grooming and beauty salon, needed a brand identity that could reflect its elegance, professionalism, and high-end service offerings. The challenge was to design a logo that would attract premium customers, convey sophistication, and make the brand stand out in a highly competitive beauty industry. Additionally, the client wanted a versatile logo suitable for various applications like signage, business cards, social media, and packaging.
Solution
We designed a luxurious and vintage-themed logo with a decorative gold frame enclosing a silhouette of a woman, representing beauty and elegance. To balance the aesthetic appeal with functionality, we added clean typography for the brand name and integrated relevant salon elements like scissors and stars to emphasize the studio’s focus on grooming and haircare. The logo mockup was presented on textured material to showcase how it would appear on premium business stationery.
This branding solution successfully aligned with the client’s vision, providing Shine & Trim Studio with a timeless identity that appeals to a high-end clientele and can be seamlessly applied across multiple platforms.
Designing Process
Empathize
Empathy is the key to understanding users’ needs, and ensuring solutions are both meaningful and impactful.
Define
Defining is about distilling insights into clear, actionable problem statements that guide the creation of effective solutions.
Ideate
In the ideation phase, creativity flows as diverse ideas are generated, pushing the boundaries to discover innovative solutions.
Design
In the design phase, ideas take shape as concepts are transformed into tangible, user-centered solutions through iterative refinement
Test
Designs are evaluated through user feedback and real-world interaction, ensuring they meet needs and function as intended.