Problem Statement for Sabaha Al Noor:
The client needed a modern and vibrant Sabaha Al Noor logo that could represent a trustworthy and adventurous tourism brand. The logo had to appeal to both local and international travelers while reflecting professionalism, sunrise optimism, and seamless travel experiences.
Objective:
Design a memorable brand mark that conveys:
- Morning freshness and new journeys (“Sabaha” means morning)
- Air travel and tourism
- A modern and professional feel suitable for both online and printed branding
Design Strategy:
Visual Elements:
- Sunrise Symbolism: The stylized sun represents morning energy and hope
- Airplane in Motion: Reflects international travel, freedom, and smooth customer service
- Pathway/Curve: Suggests guided tours, upward movement, and smooth travel transitions
Typography:
- Bold and clear sans-serif font for “SABAHA” to project strength
- Slim, clean subtext for “AL NOOR TOURISM, LLC” to add contrast and readability
Color Palette:
- Sunset Yellow & Orange: Represents energy, optimism, and adventure
- Teal/Dark Green: Denotes trust, reliability, and professionalism
Final Design Features:
- Balanced composition between icon and text
- Scalable for all brand formats – from mobile to large outdoor signage
- Modern, minimal yet expressive look that resonates with travel lovers
Results for Sabaha Al Noor logo:
The logo helped elevate the brand presence for Sabaha Al Noor Tourism on social media and business platforms. The design became central to their marketing assets and helped build a professional brand image in a competitive tourism market.
