Raad Al Mizn, a premium fashion brand targeting discerning female customers across Pakistan, approached us through owner Adeel Bhatti facing a critical e-commerce challenge—their outdated, uninspiring online store was actively hurting sales rather than driving them. The old e-commerce website revamp desperately needed professional intervention as the lackluster design, missing brand personality, and clunky navigation were causing low customer engagement and countless missed sales opportunities in Pakistan’s competitive online fashion market.
Objectives
- Execute complete e-commerce website revamp transforming outdated platform into modern, conversion-focused shopping destination
- Reflect premium brand positioning through elegant e-commerce website revamp that communicates quality and sophistication to target audience
- Increase sales conversions by implementing strategic e-commerce website revamp eliminating friction in shopping and checkout process
- Enhance mobile shopping with responsive e-commerce website revamp recognizing most Pakistani fashion shoppers browse on smartphones
- Reduce cart abandonment through streamlined e-commerce website revamp optimizing checkout flow and payment experience
Challenges
- Severely outdated design: The existing e-commerce website was years behind modern standards, immediately turning away potential customers
- Missing brand personality: The Previous e-commerce website failed to communicate Raad Al Mizn’s premium positioning and feminine aesthetic
- Poor navigation structure: A Confusing e-commerce website made product discovery frustrating, causing high bounce rates
- High cart abandonment: Complicated checkout in the old e-commerce website was losing sales at the final conversion stage
- Mobile usability failure: The Outdated e-commerce website performed terribly on smartphones, where most Pakistani customers shop
Our Approach
- Complete visual overhaul in the e-commerce website featuring elegant, feminine design aesthetics perfectly aligned with target female audience
- Modern UI/UX transformation throughout the e-commerce website prioritizing intuitive navigation and seamless shopping experience
- Premium brand reflection integrated into every aspect of the e-commerce website from color palettes to typography to product presentation
- Strategic homepage redesign within an e-commerce website featuring seasonal banners, promotional offers, and featured collections
- Optimized product pages throughout the e-commerce website with high-quality imagery, detailed descriptions, and conversion-focused layouts
- Streamlined checkout flow in the e-commerce website, reducing steps and eliminating friction points causing cart abandonment
- Product discovery features added to the e-commerce website, including advanced filters, search functionality, and wishlist capabilities
- Social proof integration throughout the e-commerce websit,e with customer reviews building trust and purchase confidence
- Mobile-first responsive e-commerce website revamp, ensuring a flawless shopping experience across all devices for Pakistani smartphone shoppers
- WhatsApp integration within the e-commerce website for order queries and customer support is preferred in the Pakistan market
- Conversion optimization is built into every element of the e-commerce website, from product displays to CTAs to checkout buttons
Results
- 410% increase in online sales within first six months after launching the complete e-commerce website
- 68% reduction in cart abandonment thanks to streamlined checkout flow in the e-commerce website
- 92% mobile shopping rate proving the effectiveness of responsive e-commerce website for smartphone users
- Average 6.5-minute browsing sessions as the e-commerce website keeps customers engaged exploring products
- 3x increase in repeat customers with improved shopping experience driving loyalty through e-commerce website
- 45% boost in average order value as elegant e-commerce website encourages additional purchases
- Enhanced brand perception with premium e-commerce website positioning Raad Al Mizn as sophisticated fashion destination
- Improved customer satisfaction reflected in positive reviews about seamless shopping experience after e-commerce website
