The client required an informative and visually compelling social media post to educate the public about post-burn contractures while highlighting available treatments. The challenge was to present the medical condition in a way that was both empathetic and professional, ensuring accessibility and trust for potential patients.
Objectives: Post Burn Contracture
- Create a post burn contracture banner design that explains the condition and its impact.
- Showcase treatment benefits with visual clarity.
- Encourage patient consultations through a direct CTA.
- Build trust and credibility for Hamdan Aesthetic Centre.
Challenges
- Needed to balance medical seriousness with visual empathy.
- Had to simplify complex information for mobile-first audiences.
- Required a layout that worked across platforms and screen sizes.
Our Approach
- Visual Elements:
- Before-and-after images to showcase real patient recovery and build confidence.
- Medical icons and highlighted text for quick understanding.
- Doctor’s name and contact details prominently displayed.
- Typography:
- Strong headline font for “PostBurn Contractures” to ensure clarity.
- Bullet-style layout for benefits to aid mobile scanning.
- Color Palette:
- Clinical neutrals for professionalism.
- High-impact yellow accents to draw attention to key points.
- Final Design Features:
- Balanced composition between visuals and information.
- Mobile-friendly formatting with clear hierarchy.
- A clean and structured layout that encourages patient engagement.
Results: Post Burn Contracture
- The post-burn contracture banner design generated increased inquiries about treatment.
- Helped patients better understand the procedure and its benefits.
- Strengthened outreach and credibility for Hamdan Aesthetic Centre.
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