Problem Statement:
The client required an informative and visually compelling social media post to educate the public about post-burn contractures while highlighting available treatments. The challenge was to present the medical condition in a way that was both empathetic and professional, ensuring accessibility and trust for potential patients.
Objective:
Create a structured, easy-to-digest visual that conveys:
- The nature of post-burn contractures and their impact
- Key benefits of treatment
- A direct call to action for patient consultations
Design Strategy for Post-Burn banner:
Visual Elements:
- Before & After Images: Showcases real patient recovery and builds confidence in the procedure
- Medical Icons & Highlighted Text: Enhances readability and quick understanding
- Doctor’s Name & Contact Details: Establishes authenticity and credibility
Typography:
- Strong Headline Font for “PostBurn Contractures”: Direct, informative, and professionally structured
- Bullet-Style Information Layout: Ensures clarity and quick scanning on mobile screens
Color Palette:
- Clinical Neutrals with High-Impact Yellow Accents: Maintains a medical tone while drawing attention to key points
Final Design Features:
- Balanced composition between information and patient visuals
- Mobile-friendly formatting that remains clear and legible
- A clean, structured approach that encourages patient engagement
Results for Post Burn Banner:
The design successfully generated increased inquiries regarding contracture treatments. Patients found the content informative, leading to a greater understanding of the medical procedure and improved outreach for Hamdan Aesthetic Centre’s services.
