Physica, a physiotherapy clinic, needed a recognizable and medical-themed logo that instantly communicates physical care and professionalism. Their previous branding lacked clarity and failed to connect visually with patients. We created a logo design that blends healing symbolism with modern aesthetics to build trust and brand uniqueness.
Objectives
- Design a logo that reflects physiotherapy, joint care, and therapist support.
- Ensure the logo is calming, professional, and instantly recognizable.
- Make it versatile for use across print, digital, and clinic signage.
- Build a premium and trustworthy identity for walk-in and online clients.
Challenges
- Previous branding lacked emotional and visual clarity.
- Needed to balance medical symbolism with modern design.
- The logo had to be scalable and readable across various formats.
Our Approach
- Main Icon Concept:
- Integrated the capital letter “P” with a foot/ankle illustration supported by a hand.
- Symbolizes targeted physical treatment and therapist care.
- Color Palette:
- Purple → healing, calm, professionalism
- Teal/Green accents → support, care, health
- Black subtext → clarity and readability
- Typography Style:
- “PHYSICA” in elegant serif uppercase for confidence and professionalism
- “Physiotherapist” in clean sans-serif for accessibility across age groups
- Symbolism:
- Fusion of foot, hand, and letter P creates a unique identity rooted in rehabilitation and manual therapy.
- Applications:
- Printed brochures, prescriptions, and appointment cards
- Clinic signage, online profiles, digital banners
Results
- The Physica logo design improved brand recognition across social platforms.
- Created a consistent and premium identity across all clinic materials.
- Helped build trust with walk-in patients and online consultation clients.
