Problem Statement for Physica logo:
The clinic needed a recognizable, medical-themed Physica logo that instantly communicates physiotherapy and physical care while maintaining a professional and calming appearance. The previous branding lacked clarity and failed to visually connect with patients.
Objective:
To develop a clean, modern, and symbolic logo that combines the concepts of healing hands, movement, and joint care while maintaining brand uniqueness and trust.
Design Strategy for Physica:
Main Icon Concept:
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The capital letter “P” integrates a foot/ankle illustration with a supporting hand underneath, representing both the targeted physical treatment and therapist care.
Color Palette:
- Purple: Signifies healing, calm, and professionalism
- Teal/Green Accents: Represents support, care, and health
- Black for Typography (Subtext): Clean and readable
Typography Style:
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“PHYSICA” in elegant serif uppercase: Adds professionalism and confidence
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“Physiotherapist” in clean sans-serif: Improves clarity and readability, especially for patients of all age groups
Symbolism:
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The fusion of foot, hand, and letter P establishes a clear identity rooted in rehabilitation, joint care, and manual therapy.
Logo Applications:
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Printed brochures and prescriptions
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Clinic reception signage
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Online consultations and profile branding
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Appointment cards and digital banners
Result:
This logo helped improve brand recognition on social platforms and created a consistent professional identity across all clinic materials, making the clinic appear more trustworthy and premium to walk-in and online clients.
