Dr. Areeba Malik needed a visually impactful social media post to promote her pain relief and physiotherapy services. The challenge was to resonate with individuals suffering from chronic or post-operative pain while maintaining a professional, empathetic, and engaging tone.
Objectives
- Design a pain relief physiotherapy banner that encourages healing and recovery.
- Highlight a wide spectrum of treatable conditions.
- Promote clinic accessibility, home visits, and professional timings.
- Build trust and emotional connection with potential patients.
Challenges
- Needed to address sensitive health concerns with empathy and clarity.
- Had to appeal to both digital audiences and walk-in patients.
- Required a layout that worked across social media and print signage.
Our Approach
- Visual Elements:
- Bold “PAIN?” lettering with embedded imagery of individuals in discomfort.
- Empathetic call-to-action: “You Deserve a Life Without Pain.”
- Clear service list: joint pain, posture issues, nerve pain, sports injuries, post-op rehab.
- Clinic info block with timings, location, and contact numbers.
- Typography:
- Strong sans-serif fonts for high readability and mobile friendliness.
- Emotional messaging styled for maximum impact and connection.
- Color Palette:
- Soft medical tones with deep grey and aqua accents for calm and trust.
- Light background contrast to ensure clarity and visual comfort.
- Final Design Features:
- Balanced layout optimized for Facebook and Instagram feeds.
- Conversational tone paired with medical authority.
- Versatile formatting for digital campaigns and print signage.
Results
- The pain relief physiotherapy banner design led to increased consultation bookings.
- Enhanced digital visibility for Physio Care across platforms.
- Helped establish trust and generate patient interest through empathetic communication
