Hamdan Aesthetic Centre needed a clean, informative visual to promote Otoplasty Awareness (ear reshaping) services. The challenge was to communicate this delicate cosmetic procedure in a tasteful, reassuring, and culturally appropriate way while encouraging potential patients to explore treatment confidently.
Objectives
- Design an otoplasty awareness banner that reflects aesthetic enhancement and medical professionalism.
- Include bilingual messaging to engage the local audience.
- Provide a clear call to action for consultations.
- Maintain a premium clinical feel suitable for both mobile and LED display formats.
Challenges
- Needed to present a sensitive cosmetic procedure with empathy and clarity.
- Had to appeal to both Urdu and English-speaking audiences.
- Required a layout that was mobile-friendly and visually calm.
Our Approach
- Visual Elements:
- Close-up of an ear (partial profile) to subtly communicate the procedure focus.
- Bilingual message “کیا آپ اپنے کانوں کو خوبصورت بنانا چاہتے ہیں؟” to connect with local viewers.
- Doctor’s name, credentials, and contact info placed for immediate outreach.
- Typography:
- Clear, friendly fonts for readability and warmth.
- Highlight on “OTOPLASTY Service” to establish the core offering.
- Color Palette:
- Soft cream and blue-grey tones for a calming, trust-centered environment.
- Accented CTA blocks to guide viewer attention.
- Final Design Features:
- Balanced negative space for a premium clinical feel.
- Clear focal areas on credentials, procedure name, and contact info.
- Optimized layout for mobile scrolling and clinic LED display visibility.
Results: Otoplasty Awareness
- The otoplasty awareness banner design saw strong engagement within patient networks and local community groups.
- Helped introduce otoplasty as a safe and accessible service.
- Led to increased consultation requests and positive online feedback.
