Many individuals, especially teenagers and young adults, feel self‑conscious about prominent or misshapen ears but are unaware of the cosmetic procedure called Otoplasty (ear reshaping surgery). Dr. Zahid Bhatti needed a professional yet approachable Otoplasty banner design to introduce this solution in a non‑scary, confidence‑boosting way.
Objectives
- Create an Otoplasty banner design that educates patients about ear reshaping surgery.
- Highlight benefits such as restoring natural ear shape, minimal scarring, and fast recovery.
- Build trust with a professional yet approachable design.
- Encourage consultations through a clear and bold CTA.
Challenges
- Needed to address a sensitive issue (ear appearance) without making the design intimidating.
- Banner had to balance medical professionalism with a soothing, confidence‑boosting tone.
- Required a layout that was mobile‑friendly and easy to scan.
Our Approach
- Color Palette: Deep purple for elegance and trust, paired with white for clarity and cleanliness.
- Typography: Bold headline font for “Otoplasty” with clean sans‑serif subtext for readability.
- Visual Focus: Side‑view ear imagery with subtle outlines/waveform graphics to emphasize reshaping.
- Core Highlights:
• Restore natural ear shape
• Minimal scarring & downtime
• Ideal for children, teens, and adults - Branding: Dr. Zahid’s logo, contact number, and clinic location displayed prominently.
- CTA: “Book Your Consultation Today!” with phone, website, and location details.
- Tools used: Adobe Illustrator and Photoshop for design and presentation.
Results
- The Otoplasty banner design generated more inquiries about ear correction procedures.
- Parents of young patients showed increased interest in consultations.
- Boosted engagement on Dr. Zahid’s Instagram and WhatsApp statuses.
