One Tech needed a visually striking and information-packed social media poster to promote its IT training courses and internship opportunities. The goal was to present a broad spectrum of tech programs—ranging from development to design and SEO—in a way that was clear, motivational, and action-driven for both students and career-changers.
Objectives
- Design a social media poster that highlights One Tech’s diverse curriculum.
- Promote a limited-time 35% discount to drive urgency.
- Showcase added value: internships, certificates, and profile optimization.
- Ensure clarity and engagement across digital platforms.
Challenges
- Needed to balance visual energy with structured information.
- Had to appeal to both beginners and career-switchers.
- Required a layout that worked for both social media and print formats.
Our Approach
- Visual Elements:
- Laptop interface with code snippet to highlight digital-first training.
- Main slogan: “We Deliver The Best IT Training to Grow your Future.”
- Bright 35% discount badge for instant attention.
- Course list with icons: Graphic Design, Video Editing, WordPress, SEO, English Language, and Office Automation.
- Support details: internship, certification, online & physical classes.
- Typography:
- Bold display fonts for headers to create authority.
- Clean, readable course blocks to guide viewer flow.
- Color Palette:
- Dynamic blue, black & yellow combo for tech appeal and optimism.
- White backdrops for content blocks to ensure clarity.
- Final Design Features:
- Clear visual hierarchy for effortless comprehension.
- Optimized for both social media feeds and print posters.
- Strategic CTA placement via contact number and academy address.
Results
- The One Tech social media poster design drove strong engagement across platforms.
- Led to a surge in course inquiries and early enrollments.
- Became a cornerstone piece in One Tech’s education marketing toolkit.
