Problem Statement:
One Tech needed a visually striking and information-packed social media poster to promote their IT training courses and internship opportunities. The goal was to present a broad spectrum of tech programs—ranging from development to design and SEO—in a way that was clear, motivational, and action-driven for both students and career-changers.
Objective:
Design an eye-catching digital poster that communicates:
- A diverse curriculum of in-demand digital skills
- A limited-time discount to drive enrollment urgency
- Added value like internships, certificates, and profile optimization
Design Strategy:
Visual Elements:
- Laptop Interface with Code Snippet: Highlights the digital-first nature of the training
- Main Slogan – “We Deliver The Best IT Training to Grow your Future”: Serves as the campaign’s inspirational anchor
- Bright 35% Discount Badge: Prominently placed to catch attention quickly
- Course List with Icons: Includes Graphic Design, Video Editing, WordPress, SEO, English Language, and Office Automation
- Support Details: Showcases bonuses like internship, certification, and dual format (online & physical) availability
Typography:
- Bold Display Fonts for Header: Creates authority and instant engagement
- Readable Course Blocks: Structured with clean type to guide the viewer’s eye from interest to inquiry
Color Palette:
- Dynamic Blue, Black & Yellow Combo: Balances professional tech tones with optimistic highlights
- White Backdrops for Content Blocks: Ensure clarity and contrast against colorful icons and headings
Final Design Features:
- Clear visual hierarchy for effortless comprehension
- Optimized for both social media feeds and print posters
- Strategic CTA placement via contact number and academy address
Results:
The campaign poster drove strong engagement across multiple platforms, leading to a surge in course inquiries and early enrollments. With its effective balance of design flair and structured communication, it became a cornerstone piece in One Tech’s education marketing toolkit.
