Problem Statement for Free Event Poster:
ROAS and Boge Media needed an attention-grabbing, persuasive poster to promote their upcoming business event in Miami. The challenge was to communicate high value and a limited-time opportunity to a target audience of entrepreneurs and marketers while maintaining credibility and urgency.
Objective:
To create a conversion-driven event flyer that:
- Highlights the “Free Ticket” offer
- Promotes the live business scaling event
- Emphasizes VIP Day, benefits, and limited seating
- Encourages immediate action via a compelling CTA
Design Strategy:
Visual Theme:
- Monochrome aesthetic with strong purple accents to maintain elegance and modernity
- High-contrast layout with two main speakers in grayscale for professionalism
Typography:
- Bold headers to communicate urgency and exclusivity
- Clean sans-serif body fonts to ensure readability and flow
Color Palette:
- Purple (#a26dff): Represents creativity, growth, and authority in the digital marketing space
- Black/White/Gray: Neutral tones for sophistication and clarity
- CTA Button in vibrant purple with white text for maximum contrast
Highlights:
- Dates with clear icons (March 16–17th, VIP Day on 17th)
- Benefits are listed in a checklist format for quick scanning
- “Limited Seats” note adds FOMO appeal
Call to Action:
- Strong, clear CTA: “Click Here to Claim your FREE Ticket”
Results for Event Poster:
The design successfully delivered high engagement across Instagram & Facebook Ads, encouraging hundreds of early sign-ups within the first 72 hours. Its clean yet high-impact structure made it suitable for both digital and print use.
