Problem Statement for Helping Arms :
Helping Arms logo, a charitable organization dedicated to supporting underprivileged communities, lacked a unique and recognizable brand identity. Their previous branding was inconsistent and failed to communicate their mission of care, support, and empowerment.
Goal:
Design a professional, heart-touching logo that reflects the organization’s values — compassion, community, and helping hands — while maintaining a clean and modern visual appeal.
Design Strategy:
- Typography: Choose a clean, rounded font to enhance warmth and approachability.
- Color Palette: Soft Black for trust, and warm orange for hope and growth.
- Scalability: Designed to work across all media — print, digital, social media, and merchandise.
Tools Used:
- Adobe Illustrator
- Adobe Photoshop
- Figma (for presentation mockups)
Result of Helping Arms logo :
A powerful and empathetic logo that resonates with the organization’s mission. The new branding helped boost community trust, improve donor engagement, and establish visual consistency across all outreach platforms.
