Problem Statement:
The client required a compelling and informative social media post to promote hair transplant services. The challenge was to create a visual that communicates trust, transformation, and accessibility while maintaining a medical yet engaging design that speaks to individuals seeking hair restoration.
Objective:
Design a professional and visually appealing post that conveys:
- Confidence in the hair transplant procedure
- A reassuring tone with a clear call to action
- Accessibility of the service with essential contact details
Design Strategy:
Visual Elements:
- Procedure Visual with Scalp Marking: Helps potential patients understand the treatment process
- Direct Question – “کیا آپ گنجے ہیں؟” (Are you bald?): Engages the audience emotionally and creates curiosity
- Doctor’s Name & Contact Info in Bold Display: Reinforces credibility and makes outreach easy
Typography:
- Bold, High-Contrast Fonts: Ensures immediate readability, especially on mobile screens
- Highlighted “HAIR TRANSPLANT” Section: Draws attention to the procedure’s key benefit
Color Palette:
- Gold & Deep Blue Accents: Signifies professionalism and medical expertise
- Neutral Background with Contrast Layers: Keeps the focus on content without distraction
Final Design Features:
- Balanced professional aesthetic that feels both medical and inviting
- Mobile-friendly formatting ensures clear readability
- A structured, engaging approach that encourages patient outreach
Results:
The post contributed to an increase in inquiries and consultations for hair transplant procedures. By combining a medically structured design with an accessible layout, it successfully reinforced the credibility of Hamdan Aesthetic Centre in the plastic and cosmetic surgery field.
