Hamdan Aesthetic Centre needed an arresting social media design to promote gynecomastia treatment options. The challenge was to convey the sensitive subject of male chest enlargement in a respectful, informative, and accessible way—all while engaging a bilingual audience through both English and Urdu messaging.
Objectives
- Design a gynecomastia treatment banner that educates and reassures.
- Highlight Dr. Zahid Iqbal Bhatti’s credentials and contact details.
- Integrate bilingual messaging to reach both English and Urdu-speaking audiences.
- Encourage viewers to take action confidently.
Challenges
- Needed to present a sensitive medical issue with empathy and professionalism.
- Had to balance visual impact with cultural appropriateness.
- Required a layout that worked across mobile and desktop formats.
Our Approach
- Visual Elements:
- A shirtless model with a focused gesture on the chest area to illustrate the condition.
- Bilingual headline: “How to Get rid of GYNECOMASTIA” and “مردوں کی چھاتی کا بڑھنا ہونا” for broader reach.
- Doctor’s name, phone number, website, and clinic address displayed prominently.
- Typography:
- Bold, clear fonts for mobile readability.
- Emphasis on call-to-action phrases to guide viewer behavior.
- Color Palette:
- High contrast tones for clarity and professionalism.
- Clean background to keep focus on the message and imagery.
- Final Design Features:
- Mobile-friendly layout with clear visual hierarchy.
- Seamless bilingual integration for cultural relevance.
- Polished aesthetic aligned with Hamdan Aesthetic Centre’s brand.
Results
- The gynecomastia treatment banner design significantly boosted online engagement.
- Generated increased inquiries and appointment bookings.
- Strengthened the clinic’s connection with a diverse audience.
