Problem Statement:
Glasgow Buses needed a trust-building and conversion-focused website to position itself as a leader in premium bus transportation services in Sharjah and Dubai. The challenge was to reflect professionalism, reliability, and a sense of comfort, while also making it easy for users to explore services and request quotes, especially from mobile devices.
Objective:
Design and develop a responsive business website that communicates:
- A strong first impression of trust, reliability, and experience
- Clear presentation of services for daily staff transport, events, and corporate clients
- Easy and quick quote request system for lead generation
- Brand consistency across desktop and mobile devices
Design Strategy:
Visual Elements:
- Hero Banner with CTA Buttons: Captures immediate attention and prompts action
- Service Highlights with Icons: Explain features like safety, online booking, and 24/7 support at a glance
- Client Testimonials Section: Builds trust through real feedback from satisfied clients
- Vehicle Showcase Cards: Present available fleet options with specs and booking buttons
Typography:
- Bold, Clean Sans Serif Fonts: Improve readability and create a corporate, modern look
- Clear Hierarchy: Maintains visual flow and emphasizes key messages
Color Palette:
- Black, Orange, and White Theme: Reflects energy, authority, and approachability
- Consistent Contrast: Enhances readability and highlights CTAs
Key Features & Final Output:
- Fully responsive design for desktop, tablet, and mobile
- Custom quote form integrated with email notifications
- Clean backend dashboard for content updates
- SEO-ready structure to improve local visibility in Sharjah and Dubai
- Enhanced mobile layout for quick navigation and WhatsApp-based lead generation
Results :
The new Glasgow Buses website successfully aligned with the brand’s promise of smart and reliable transportation. It increased user engagement, simplified the inquiry process, and provided a professional digital presence that sets the company apart in a competitive market.
