ROAS and Boge Media needed an attention-grabbing, persuasive business event poster design to promote their upcoming Free Scale Your Biz Live Event in Miami. The challenge was to communicate high value and urgency to entrepreneurs and marketers while maintaining credibility and visual impact.
Objectives
- Highlight the Free Ticket offer with strong visual emphasis.
- Promote the live business scaling event and VIP Day.
- Showcase key benefits in a scannable format.
- Drive immediate action through a compelling CTA.
Challenges
- Needed to balance exclusivity with accessibility.
- Poster had to stand out in crowded social feeds and ad placements.
- Required a layout that worked for both digital and print formats.
Our Approach
- Visual Theme:
- Monochrome aesthetic with strong purple accents for elegance and modernity.
- High-contrast layout featuring grayscale portraits of the two main speakers.
- Typography:
- Bold headers to communicate urgency and exclusivity.
- Clean sans-serif fonts for body text to ensure readability.
- Color Palette:
- Purple (#a26dff) → creativity, growth, authority.
- Black/White/Gray → sophistication and clarity.
- CTA button in vibrant purple with white text for maximum contrast.
- Highlights:
- Event dates with icons: March 16–17th, VIP Day on 17th.
- Benefits listed in checklist format:
- Learn how to make your ads generate more revenue
- Access $250K in business funding at 0%
- Discover AI automation strategies
- “Limited Seats” note to trigger FOMO.
- CTA: “Click Here to Claim your FREE Ticket” prominently placed.
- Tools used: Adobe Photoshop and Illustrator for layout and branding.
Results: Poster Design
- The Free Scale Your Biz event poster design delivered high engagement across Instagram and Facebook Ads.
- Encouraged hundreds of early sign-ups within the first 72 hours.
- Its clean yet high-impact structure made it suitable for both digital and print use.
