Category
Graphic Design
Clients
Dr Zahid Iqbal
Location
Gujrat, Pakistan
Published on
14/10/2022
Project URL
Project Duration
2 days
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Hafiz Umar Bhatti
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Problem Statement for Dr Zahid Bhatti Logo design
Dr Zahid Iqbal Bhatti, a plastic surgeon, needed a brand identity that accurately reflects the essence of his practice. The goal was to develop a logo communicating sophistication, trust, and expertise in plastic surgery. As the aesthetic and medical industries are highly competitive, the challenge was to create a design that stands out while subtly hinting at the nature of plastic surgery without being overly literal. It also needed to appeal to potential clients by portraying a sense of elegance, precision, and professionalism.
Solution
A minimalist logo design was crafted using an elegant gold and black color palette to address this. The golden elements convey luxury and quality, aligning with the high standards expected in plastic surgery. The logo’s graphic symbolizes human aesthetics with an abstract depiction of the human form, creating an immediate visual association with the nature of Dr. Zahid’s services. The black background provides a sophisticated contrast, enhancing the design’s visual impact and emphasizing trust and authority.
The typography complements the overall design, with a modern serif font that reflects professionalism and reliability. The subtle inclusion of “Plastic Surgeon” clarifies the doctor’s specialization. This logo successfully establishes a unique, recognizable identity for Dr. Zahid Iqbal Bhatti’s practice, ensuring that his brand communicates competence and high-end service to clients.
Designing Process
Empathize
Empathy is the key to understanding users’ needs, and ensuring solutions are both meaningful and impactful.
Define
Defining is about distilling insights into clear, actionable problem statements that guide the creation of effective solutions.
Ideate
In the ideation phase, creativity flows as diverse ideas are generated, pushing the boundaries to discover innovative solutions.
Design
In the design phase, ideas take shape as concepts are transformed into tangible, user-centered solutions through iterative refinement
Test
Designs are evaluated through user feedback and real-world interaction, ensuring they meet needs and function as intended.