Category
Graphic Design
Clients
Dr Zahid Iqbal
Location
Gujrat, Pakistan
Published on
18/08/2022
Project URL
Project Duration
2 days
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Problem Statement for Dr Zahid Bhatti logo Design
Dr Zahid Bhatti sought a logo that would clearly convey his expertise in plastic and cosmetic surgery while maintaining a refined and professional image. The challenge was to integrate visual elements that reflect the medical nature of his work and his specialization in cosmetic enhancements. The logo also needed to balance simplicity with elegance, ensuring that it resonates with potential clients by promoting trust, sophistication, and clarity.
Solution
This logo design integrates a cross symbol, universally recognized in the healthcare field, to highlight the medical aspect of Dr. Zahid’s practice. Within the cross, an abstract silhouette suggests facial contours, subtly hinting at cosmetic enhancements without being too explicit. This creative blend immediately associates the brand with both plastic and cosmetic surgery.
The gold typography enhances the sense of luxury and precision, elements critical for a cosmetic surgery brand. Meanwhile, the black background provides a sophisticated contrast, enhancing readability and making the logo visually striking. The bold sans-serif font used for the doctor’s name adds a sense of professionalism and reliability. At the same time, the subtitle “Plastic & Cosmetic Surgeon” ensures clarity about his areas of specialization.
This thoughtful design successfully communicates Dr Zahid Bhatti dual focus—medical expertise and cosmetic artistry—while establishing a strong and trustworthy brand identity.
Designing Process
Empathize
Empathy is the key to understanding users’ needs, and ensuring solutions are both meaningful and impactful.
Define
Defining is about distilling insights into clear, actionable problem statements that guide the creation of effective solutions.
Ideate
In the ideation phase, creativity flows as diverse ideas are generated, pushing the boundaries to discover innovative solutions.
Design
In the design phase, ideas take shape as concepts are transformed into tangible, user-centered solutions through iterative refinement
Test
Designs are evaluated through user feedback and real-world interaction, ensuring they meet needs and function as intended.