David F. Haas, an experienced online business coach helping entrepreneurs scale their ventures, approached us facing a critical revenue challenge—despite valuable coaching programs and proven results, his low sales call bookings and disappointing program enrollments were strangling business growth. His existing sales funnel design completely lacked the clarity, persuasive structure, and emotional connection necessary to guide potential clients from initial interest to confident enrollment decisions.
Objectives
- Create a high-converting sales funnel design that systematically guides prospects through awareness, consideration, and enrollment stages
- Increase sales call bookings through strategic sales funnel design, eliminating friction points in the consultation scheduling process
- Boost program enrollments by integrating persuasive elements throughout the sales funnel design that build trust and overcome objections
- Communicate transformation value with clear sales funnel design messaging that resonates emotionally with struggling entrepreneurs
- Build credibility quickly through testimonial-rich sales funnel design, showcasing client success stories and tangible results
Challenges
- Poor conversion rates: Existing sales funnel design was losing potential clients at every stage of the journey
- Messaging confusion: Unclear sales funnel design failed to articulate pain points, solutions, and transformation effectively
- Trust deficit: Missing social proof in sales funnel left prospects skeptical about coaching investment
- High drop-off rates: Poorly structured sales funnel caused potential clients to abandon before booking calls
- Emotional disconnect: Previous sales funnel failed to create the emotional connection necessary for high-ticket coaching decisions
Our Approach
- Strategic sales funnel design, architecture, and building a persuasive journey from landing page through offer presentation to testimonial showcase and final CTA
- Pain point messaging integrated throughout the sales funnel, addressing specific struggles entrepreneurs face building and scaling businesses
- Transformation storytelling woven into sales funnel illustrating the journey from current frustration to desired success
- Client success showcase prominently featured in sales funnel with video testimonials and written success stories building immediate credibility
- Structured program benefits clearly presented in sales funnel breaking down coaching value, deliverables, and expected outcomes
- Transparent pricing layout within sales funnel eliminating surprise and building trust through honest investment communication
- Urgency triggers strategically placed throughout sales funnel including limited availability, bonus deadlines, and enrollment windows
- Multiple conversion points integrated into sales funnel capturing leads at different commitment levels from free sessions to direct enrollment
- Emotional engagement elements throughout sales funnel using storytelling, empathy, and aspirational messaging
- Mobile-optimized sales funnel design ensuring seamless experience for entrepreneurs researching coaching options on smartphones
- Booking system integration streamlined within sales funnel making call scheduling and enrollment frictionless
- Funnel-style flow implemented in sales funnel guiding prospects logically through awareness, interest, desire, and action stages
Results
- 480% increase in program enrollments within first four months after launching the optimized sales funnel
- 620% boost in sales call bookings as the sales funnel eliminates barriers and builds confidence before consultation requests
- Average 8-minute engagement proving the sales funnel keeps prospects moving through entire persuasive journey
- 72% reduction in drop-off rate compared to old setup thanks to strategic sales funnel flow
- Higher-quality leads as a comprehensive sales funnel pre-qualifies and educates prospects before calls
- Improved close rates with prospects arriving at sales calls already sold on value through effective sales funnel
- Enhanced brand positioning as a professional sales funnel elevates David’s perceived expertise and coaching credibility
- Scalable enrollment system with sales funnel, handling increased traffic without proportional time investment
