Category
Graphic Design
Clients
Dr Bilal Saeed
Location
Multan
Published on
10/02/2023
Project URL
Project Duration
2 days
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Problem Statement of Carpal Tunnel Banner
Dr. Bilal Saeed, an assistant professor in plastic surgery, sought an engaging way to promote his specialized Carpal Tunnel Release procedure. The aim was to educate potential patients on the treatment of Carpal Tunnel Syndrome (CTS) and encourage them to seek help, as many patients delay treatment due to unawareness or fear of surgery. Dr. Saeed required a visually appealing and informative banner to highlight his services, convey trust, and drive patient inquiries.
Solutions
- Creative Design and Messaging:
- A clean, modern design was developed to align with the medical tone of the service.
- The use of a hand image with red highlights visually indicates pain, immediately connecting with patients suffering from similar symptoms.
- A concise headline, “Carpal Tunnel Release,” was used to grab attention, with supporting text explaining that the treatment aims to relieve the syndrome effectively.
- Brand Identity Integration:
- The doctor’s name and designation were prominently featured to establish authority and trust.
- The logo’s colors and elements were used to maintain brand consistency.
- Clear Call-to-Action (CTA):
- A bold phone number and clinic address were added to encourage immediate inquiries.
- The design ensures that contact information is clearly visible without clutter.
- Color Psychology and Layout:
- The yellow and dark theme was selected to evoke positivity and professionalism.
- The curve element and clean typography maintain visual flow and enhance readability.
- Outcome and Impact:
- The banner design successfully highlights Dr. Bilal Saeed’s expertise and treatment focus.
- It captures attention, provides essential details, and prompts potential patients to reach out for consultations.
Designing Process
Empathize
Empathy is the key to understanding users’ needs, and ensuring solutions are both meaningful and impactful.
Define
Defining is about distilling insights into clear, actionable problem statements that guide the creation of effective solutions.
Ideate
In the ideation phase, creativity flows as diverse ideas are generated, pushing the boundaries to discover innovative solutions.
Design
In the design phase, ideas take shape as concepts are transformed into tangible, user-centered solutions through iterative refinement
Test
Designs are evaluated through user feedback and real-world interaction, ensuring they meet needs and function as intended.