Category
Graphic Design
Clients
Dr Zahid Iqbal
Location
Gujrat, Pakistan
Published on
23/09/2023
Project URL
Project Duration
2 days
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Programming & Tech
Hafiz Umar Bhatti
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Problem Statement of Bone grafting Banner Design
Dr. Zahid Iqbal Bhatti, a plastic and cosmetic surgeon, required an engaging and informative banner design to promote his bone grafting services. The goal was to create a professional yet visually appealing graphic to capture attention and convey trust. It needed to be optimized for digital and print platforms to attract potential patients and communicate the importance of personalized care.
The challenge was to balance medical precision with an accessible design, making a complex procedure easy to understand while maintaining a sense of urgency and patient care.
Solution
We designed a modern and clean banner with a prominent yellow color, symbolizing care, positivity, and attention. Using bold typography for “Bone Grafting” ensured that the key service stood out immediately. A slogan—”Total care, each day, each minute, each second, even every moment”—was incorporated to emphasize the continuous care provided by the clinic.
The layout was structured with a split design—the left side focused on the message, while the right side showcased a relevant medical image to create visual balance. Essential contact information and a call to action (“Join Us”) were strategically placed to encourage quick engagement. The design maintained a professional tone, aligning with Dr. Bhatti’s reputation and trustworthiness as a surgeon.
Designing Process
Empathize
Empathy is the key to understanding users’ needs, and ensuring solutions are both meaningful and impactful.
Define
Defining is about distilling insights into clear, actionable problem statements that guide the creation of effective solutions.
Ideate
In the ideation phase, creativity flows as diverse ideas are generated, pushing the boundaries to discover innovative solutions.
Design
In the design phase, ideas take shape as concepts are transformed into tangible, user-centered solutions through iterative refinement
Test
Designs are evaluated through user feedback and real-world interaction, ensuring they meet needs and function as intended.