Problem Statement for Back Pain Thumbnail:
The client needed a compelling thumbnail to promote a video tutorial on back pain relief exercises. The objective was to instantly convey the purpose and benefit of the video to viewers scrolling on mobile, increasing click-through rates and improving content visibility in the fitness and wellness niche.
Objective:
Design a clear, engaging, and informative thumbnail that communicates:
- The health focus—specifically, back pain solutions
- Trust and authority through Dr. Rukh’s presence
- Instant value, such as “fast relief” for pain sufferers
Design Strategy:
Visual Elements:
- Person in Discomfort Pose: Highlights the core problem— pain—in a relatable visual
- Yellow “Instant Relief” Tag: Eye-catching and emotionally reassuring
- Bilingual Name Display: Reinforces personal brand in both English and Arabic, adding cultural relatability
- Clean, Vibrant Layout: Helps the image stand out in busy video feeds
Typography:
- Bold Headline Fonts: “Best Exercises for Pain” is direct and solution-focused
- Sharp Contrast Placement: Ensures visibility on both mobile and desktop devices
Color Palette:
- White, Red & Yellow Highlights: Chosen for clarity, urgency, and positivity
- Light Background Gradient: Creates depth while keeping the focus on key elements
Final Design Features:
- Clear hierarchy of visual information
- Emotionally resonant imagery that viewers can instantly relate to
- A professional, trustworthy feel aligned with medical wellness content
Results for Thumbnail:
The thumbnail played a key role in boosting engagement metrics, including higher click-through and watch-time rates. It helped the video rank in search results related to “back pain relief” and reinforced the visual identity of Dr. Rukh’s growing wellness brand.
