AR Creations – Fashion That Speaks

AR Creations

Project Information

Clinets

AR Creations

Date

24/06/2022

Location

Bahawalpur, Pakistan

Duration

2 days

Project URL
Project Details

Problem Statement:

The client required a striking and contemporary AR Creations logo that would represent their fresh fashion line aimed at young, trend-conscious consumers. The goal was to evoke a premium and sophisticated visual identity while maintaining versatility across digital and print platforms.

Objective:

Design a bold and elegant brand mark that reflects:

  • A sense of fashion-forward creativity
  • A modern and luxurious brand tone
  • Timeless design that aligns with evolving fashion aesthetics

Design Strategy:

Visual Elements:

  • Stylized Initials “AR”: Encased in a sleek emblem-style format, it enhances brand recognition and adds a badge-like authority.
  • Minimalist Crown Motif: Symbolizing excellence, ambition, and regal appeal
  • Circular Frame: Suggests unity, completeness, and timeless fashion

Typography:

  • Strong Serif Font for “AR”: Evokes confidence and a classic yet current look
  • Clean Sans-Serif Subtext (“CREATIONS”): Adds refinement and modernity
  • Tagline – “Fashion That Speaks”: Highlights the brand’s expressive style philosophy

Color Palette:

  • Gold & Charcoal Black: A luxurious and high-contrast combination representing quality, elegance, and a touch of bold charisma

Final Design Features:

  • Visually balanced icon-text composition that scales elegantly
  • Bold, minimalistic styling suitable for embroidery and digital use
  • Tagline integration enhances storytelling and branding value

Results for AR Creations:

The logo played a key role in shaping AR Creations’ presence across its packaging, social media pages, and merchandise. Its versatility helped the brand create a cohesive, stylish impression that resonated with both offline shoppers and online audiences.

We couldn’t be happier with how this identity turned out—it captured exactly the feel we were after: premium, stylish, and professional. It truly speaks fashion.

AR Creations

location

Circular Road, Bahawalpur,
Pakistan 63100

email address

umar@hubtech.pk
hafizumaraslam@gmail.com

phone number

Call/WhatsApp:
+92 321 8085126

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