Problem Statement:
ONETECH needed a bold and informative banner design for offline promotions of its IT training programs. The objective was to attract students and professionals on campus and at events by visually summarizing the training offerings, discounts, and internship opportunities in a way that’s clear from a distance and engaging up close.
Objective:
Design a roll-up banner that captures:
- Core training programs in high-demand digital skills
- Time-sensitive promotions and internship offers
- Clear contact and location information in a visually structured layout
Design Strategy:
Visual Elements:
- ONETECH Logo at Top Center: Establishes brand authority instantly
- Headline – “We Deliver The Best IT Training to Grow Your Future”: Motivational and aspirational hook
- Three Key Course Panels (WordPress, Visio Editing, Graphic Design): Each highlighted with icons, duration, and uniform styling for visual cohesion
- 35% Discount Highlight: Bold and urgent graphic banner to drive action between October 1st–20th
- Internship Offer Tagline: Strategically placed to add value without overwhelming the layout
Typography:
- Modern Bold Sans Serif Fonts: Used for headlines and course titles for impact
- Readable Supporting Text: Ensures clarity of contact details and program descriptions
Color Palette:
- Professional Blue & Tech Grey Base: Signals reliability and digital industry relevance
- Accent Yellow/Red Tags: Used sparingly for offers and CTAs, improving scanning behavior
Final Design Features:
- Vertical hierarchy optimized for quick content absorption in passing crowds
- Consistent padding and visual spacing for clean presentation
- Print-ready layout ensuring brand consistency across multiple banners
Results:
The roll-up banners boosted ONETECH’s visibility at university and local training events, directly contributing to higher enrollment inquiries and walk-in signups. The design played a pivotal role in presenting the organization as a structured, tech-forward education provider.
